04 — SEO, SEM & advertising
Be found at the moment your customers are looking for you
Organic search, Google listing, search engine campaigns and social advertising, managed together to turn a search into an enquiry.
A customer who types "ironwork Casablanca" or "tyres Tangier" already has a need. The question is whether your business shows up at that moment, with the right information. We work on organic search, your Google Business Profile listing, search engine campaigns and social media advertising so that this search ends in a call, a message or a quote request.
Each channel has its own pace. SEO is built over several months and no ranking can be guaranteed. Paid advertising starts quickly, but stops with the budget. We explain what each one brings, we set a realistic scope and we always keep our management fees separate from the advertising spend you pay to the platforms.
Request a quoteOur approach
Organic and paid: two channels, one shared goal
Organic search works for you over time: every improved page, every useful piece of content keeps receiving visits without an advertising bill. Paid advertising brings fast, measurable results, as long as the budget is active. A business often needs both: campaigns to launch an offer or test a market, SEO to build visibility that does not depend on a bid. We manage them together, with the same landing pages, the same conversion tracking and a single report. You know what our management costs and what you invest with the platforms, with no confusion between the two.
- Organic: lasting visibility, built page by page
- Paid: fast results, as long as the budget is active
- Management fees and advertising budget always presented separately
- Same landing pages and same tracking for both channels
- A single, readable report focused on the enquiries received
What we do
SEO: audit, structure and write to be understood
Before optimising anything, we look at where your website stands and what your customers are actually searching for. The pages are then organised and written to answer those searches.
- SEO audit: a clear picture of what is holding back your visibility
- Research into the searches that matter for your trade and your cities
- Site architecture and content organisation that is easy to navigate, for Google and your visitors
- Titles and descriptions optimised to make people want to click
- Service and product pages improved to answer each search intent
- Strategy and creation of useful content, written with your customers in mind
- Internal linking that guides the visitor to your important pages
What you receive
- SEO audit report with action priorities
- List of targeted searches, organised by page
- Site architecture plan
- Optimised titles, descriptions and copy, ready to publish
- Content calendar
Good to know : The number of pages and pieces of content covered is set in the quote; no ranking is guaranteed.
Technical SEO: a website Google can crawl without obstacles
Good content is worthless if search engines cannot read it. We fix the technical side and we track what your visibility brings in terms of contacts.
- Crawling and indexing checked: your important pages are properly known to Google
- Sitemap and redirects maintained so you lose neither pages nor visitors
- Structured data to display opening hours, products or FAQs in the results
- Multilingual SEO: French and Arabic versions correctly signalled to search engines
- SEO for online shops: categories, product pages and filters properly indexed
- Page speed and page experience improved, especially on mobile
- Search Console set up and monitored to detect errors
- Tracking of visibility and contacts, not just rankings
What you receive
- List of technical fixes and their implementation
- Sitemap and redirect plan
- Structured data markup
- Search Console access set up in your name
- Periodic visibility and contacts report
Good to know : The fixes that are possible depend on your website's technology; they are specified in each proposal.
Local SEO: be visible in your neighbourhood and on the map
For a shop, a workshop or a practice, the search often plays out on Google Maps. We take care of your listing and your reputation, using genuine reviews only.
- Google Business Profile set up and optimised to stand out in local searches
- Consistent business information everywhere: name, address, phone number, opening hours
- Categories, services and photos chosen to reflect your actual activity
- Local content that speaks about your city and your customers
- Location pages, only when they bring real value
- Review management and replies, including to negative reviews
- A simple process to ask your customers for genuine reviews
- Monitoring of mentions and of your business's reputation
What you receive
- Complete and verified Google Business Profile listing
- Business information consistency table
- Review reply templates
- Review request procedure to hand over to your team
- Reputation report
Good to know : We never create fake reviews, never buy reviews and never produce filler location pages.
SEM: ads that appear when people search for your offer
Search engine advertising reaches people who are already searching. We build the campaigns, the landing pages and the tracking so that every dirham invested can be traced.
- Campaign strategy aligned with your goals: calls, enquiries or sales
- Keyword research to capture the right intents and exclude the others
- Search ads written for your offer and your area
- Shopping campaigns when you sell online and it is relevant
- Display and video to make your brand known to the right audience
- Remarketing when it is applicable and correctly configured
- Clear ad copy, tested and refreshed
- Visual creatives adapted to each format
- Landing pages designed to turn the click into a contact
- Conversion set-up to know what each click has produced
- Spend tracking, with a cap that you decide
- Continuous optimisation and testing of bids, keywords and ads
- Reports that separate advertising spend from results achieved
What you receive
- Campaign structure and keyword list, positive and negative
- Ads and creatives approved before going live
- Landing pages or recommendations for your existing pages
- Conversion tracking set up in your account
- Campaign report at the agreed frequency
Good to know : Our management fees are separate from the advertising spend, which you pay directly to the platform.
Social advertising: reach your customers where they spend their time
On Instagram, Facebook, TikTok or LinkedIn, advertising shows your offer to a chosen audience. It complements the organic management of your pages; it does not replace it.
- Meta Ads to reach your customers on Facebook and Instagram
- TikTok Ads for offers that come across well in short video
- LinkedIn Ads when you sell to businesses or are recruiting
- Awareness campaigns to make a brand or a launch known
- Lead capture: forms, messages, quote requests
- Sales-focused campaigns for your products and offers
- Audiences and targeting by area, interests and behaviours
- Creatives adapted to each platform and each format
- Message and format testing to keep what works
- Conversion tracking to link each campaign to the enquiries received
- Budget optimisation towards the audiences and creatives that respond
- Results tracking, shared with you in full transparency
What you receive
- Campaign plan per platform and per objective
- Audiences set up in your advertising accounts
- Creatives ready to run: visuals, short videos, copy
- Pixel and conversions installed
- Results report at the agreed frequency
Good to know : Paid advertising and the organic management of your social media are two separate services, quoted separately.
How we work
- 01
We start from how people look for you
Before choosing a channel, we look at how your customers find you: on Google, on Maps, on Instagram, through word of mouth. A mechanic's workshop and a clothing boutique do not share the same journey. This reading decides the share of organic and paid, and the platforms where it is worth investing.
- 02
We measure contacts, not clicks
A ranking or a click does not pay any bills. We set up tracking to follow the calls, forms and messages that come from each channel. The reports talk about enquiries received and actual spend, in a format you can read without being a specialist.
- 03
We clearly separate what you pay
Our fees cover strategy, creative work, management and tracking. The advertising spend is paid by you to the platforms, from your own accounts, which you keep. Both amounts appear separately in each proposal, so that you always know what each line is funding.
- 04
We stay honest about timelines
SEO takes time and depends on the competition and the state of your website; we promise no ranking. Paid campaigns give signals faster, but need adjustments. We explain this from the outset and we review the scope together, at the frequency agreed in the quote.
Concrete examples
- A dental practice in Rabat wants to appear on Google Maps and collect genuine reviews from its patients.
- A building materials wholesaler in Agadir wants to receive quote requests through search ads during the construction season.
- An online caftan shop wants properly indexed categories and is testing Meta Ads campaigns pointing to its product pages.
- A bureau de change in Nador wants its bilingual website to show up in searches in French and in Arabic.
- A training centre in Casablanca wants to combine blog articles and LinkedIn Ads campaigns to fill its sessions.
- A restaurant in Marrakech wants a complete Google listing, up-to-date photos and a reply to every review.
Frequently asked questions
SEO, SEM & advertising
Can you guarantee the first page of Google?
No, and nobody honestly can. Results depend on the competition, your website's history, your content and changes made by the search engines. What we commit to delivering is the work: an audit, fixes, content and regular tracking of visibility and contacts. You see what has been done and what it has produced.
Do we have to choose between SEO and paid advertising?
Not necessarily. SEO builds lasting but slow visibility; advertising brings immediate visits but stops with the budget. A launch or a peak season suits campaigns, while a stable business benefits from investing in its pages. We recommend the combination that matches your business and your means, and the quote can cover a single channel only.
How is the advertising budget handled?
It remains yours. Campaigns run from advertising accounts opened in your name, and the platform bills you directly for the spend. Our management fees cover strategy, creatives, campaign management and reporting; they are presented separately in each proposal. The amount to invest is decided together, according to your goals and your area, and can be adjusted along the way.
Can you get us more reviews on Google?
We can help you receive more of them from real customers. We put in place a simple process to invite your satisfied customers to leave a review, at the right time and through the right channel, and we reply to every published review. We refuse fake reviews, bought reviews and any practice that would expose your listing to a suspension.
How long before we see results?
It depends on the channel and your starting point. Paid campaigns produce their first data as soon as they go live, then improve with testing. SEO is measured over several months, the time it takes for search engines to crawl and reassess your pages. We do not set a universal timeline: the tracking rhythm and the milestones are specified in each proposal.
Does social advertising replace the management of our pages?
No. Advertising delivers a message to a chosen audience, for a defined duration and budget. Organic management means publishing, replying and running your accounts day to day. The two reinforce each other, but they are separate services, with separate deliverables and quotes. You can entrust one, the other or both to our team.
Let's talk about how your customers look for you
Tell us about your business, your cities and your goals. We study your needs and offer you a tailored quote, with fees and advertising spend presented separately.