03 — Social media & content
Your social media published every day, your messages taken care of
We run your social media and create your content, day after day, following the schedule and coverage set out in your quote.
A shop or SME in Morocco does not always have the time to publish, reply to messages and produce visuals. We take on that routine: an audit of your profiles, a content strategy, an editorial calendar, post creation, daily publishing and conversation follow-up. You approve, we deliver, and you receive a regular report.
Each platform has its own codes. A reel designed for Instagram cannot be published as is on LinkedIn, and a TikTok video does not have the rhythm of a Facebook post. We adapt formats, messages and frequency to each network, and we clearly separate this organic work from paid advertising, which is covered by a separate service. Volume and coverage are specified in each proposal.
Request a quoteFlagship service
Daily management of your social media.
You entrust us with your accounts, and we bring them to life every day. Following the contracted schedule, we prepare and schedule posts, we reply to comments and messages during the agreed coverage, we pass on sales enquiries to you and we filter out spam. You keep ownership of your accounts and the final say on what gets published. This service covers your organic presence; paid social media advertising falls under a separate service, with its own advertising budget. The number of posts, the networks covered and the response hours are set out in the quote.
- Posts prepared, approved and scheduled according to the contracted calendar
- Replies to comments and messages during the agreed coverage
- Sales enquiries passed on to your team, spam filtered out
- Formats, messages and frequency adapted to each network
- Activity and results report at regular intervals
What we do
Strategy and editorial calendar
Before publishing, we put your profiles in order and decide what to say, where and how often. Instagram, Facebook, TikTok, LinkedIn, YouTube or Pinterest: we select the networks where your customers actually are.
- Audit and optimisation of your profiles: name, bio, visuals, links, up-to-date information
- Content strategy aligned with your business goals and your customer base
- Editorial calendar that sets themes, formats and publishing rhythm
- Selection of the networks that are useful to your business, without spreading yourself thin
- A distinct editorial line for each platform: TikTok does not speak the way LinkedIn does
What you receive
- Audit report of your profiles with the corrections applied
- Content strategy document: targets, pillars, tone, formats
- Monthly editorial calendar submitted for your approval
- List of selected networks with the role of each one
Good to know : The number of networks covered and the publishing frequency are set out in the quote.
Production and daily publishing
At the pace agreed in the quote, we produce the content planned in the calendar and publish it on the set day. Nothing goes out without your approval.
- Post creation: visuals, copy and formats ready to publish
- Writing of copy, captions and calls to action in your brand's tone
- Carousel design to explain an offer or showcase your products
- Stories prepared to keep your account active every day
- Reel scripts and editing designed to hold attention from the very first second
- Videos adapted to TikTok and YouTube Shorts formats
- Daily scheduling and publishing according to the contracted calendar
- Content adapted to each platform: format, length, message, frequency
What you receive
- Posts approved and then scheduled on the calendar dates
- Reels and short videos edited in each network's formats
- Carousels and stories ready to publish
- A simple approval process before every publication
Good to know : The number of posts per week and per network is specified in each proposal.
Community, messages and reports
Publishing is not enough: you have to reply. We follow your conversations during the agreed coverage and keep you informed of what is happening.
- Comment management: replies in your tone, questions escalated when needed
- Handling and classification of private messages: question, complaint, quote request
- Sales enquiries passed on to the person you designate
- Moderation of spam and unwanted content on your posts
- Monitoring of brand mentions so you can react when people talk about you
- Activity and results reports: what was published, what worked, what comes next
What you receive
- Log of messages handled and enquiries passed on
- Reply guide approved with you for frequently asked questions
- Periodic activity and results report
- Review meeting to adjust the next calendar
Good to know : Response coverage (days and time slots) is defined in the quote; it does not cover a continuous presence.
Visual and video content
Images and videos that look like your business, produced for your social media and your ads. Shoots are planned according to location and scope.
- Creative ideas and concepts that start from your offer, not from an empty trend
- Short, clear video scripts, written to be filmed simply
- Reels, stories, carousels and posts designed for each network
- Dynamic video editing, with graphics true to your identity
- Subtitles so you are understood even without sound
- Motion graphics to animate logos, figures and explanations
- Ad design for your Meta Ads, TikTok Ads or Google Ads campaigns
- Retouching and adaptation of images to each channel's formats
- Planning of photo and video shoots when the project requires it, according to location and scope
What you receive
- Video files exported in each platform's formats
- Source visuals and variations by format
- Shooting schedule when a shoot is planned
- Library of reusable content for your social media and your ads
Good to know : Video and photo shoots depend on location and scope; they are specified in each proposal.
Copywriting and sales materials
Words matter as much as images. We write your messages and lay out the documents that support your sales.
- Copywriting: hooks, captions and calls to action that make people want to get in touch
- Clear sales presentations for your meetings and tenders
- Catalogues and brand documents consistent with your identity
- Content for your web pages and articles, useful to the reader and readable by search engines
- Translation and cultural adaptation of messages for a French-, Arabic-, English- or Spanish-speaking audience
What you receive
- Finalised copy, proofread and ready to publish
- Sales presentation ready to send or project
- Catalogue or brand document laid out
- Adapted versions of your messages for each selected language
Good to know : The number of pages, documents and languages is set out in the quote.
How we work
- 01
A calendar, not improvisation
We work from an editorial calendar approved with you. It sets the themes, formats and dates. You know in advance what will be published, you can correct it before it goes out, and we adjust the following month based on what worked. Timely news items find their place without disrupting the rest.
- 02
One network, one adaptation
Publishing the same content everywhere is not a strategy. On Instagram, images and reels come first; on LinkedIn, substance and credibility; on TikTok, rhythm and spontaneity; on Facebook, local proximity; on YouTube and Pinterest, the lifespan of content. We adapt format, message and frequency to each one.
- 03
Your accounts remain yours
We work on your accounts with the access you give us, and you remain their owner. Every post goes through your approval before publication, following a simple process agreed at the start. If the collaboration ends, you keep your accounts, your followers and the content produced.
- 04
Organic on one side, advertising on the other
Managing your social media builds a lasting presence with non-sponsored content. Social media advertising, on the other hand, buys visibility with a targeted audience and requires an advertising budget separate from our fees. The two complement each other, but we quote and measure them separately so you know what you are paying for.
Concrete examples
- A restaurant in Casablanca: daily stories, reels of the dishes, replies to reservations received by private message.
- A home decor shop in Marrakech: product carousels on Instagram, Pinterest pins, enquiries passed on to the sales assistant.
- A consulting firm in Rabat: written LinkedIn posts, sales presentation and articles for the website.
- A garage in Tangier: short videos on TikTok and Facebook, questions about turnaround times passed on to the manager.
- A private school in Fez: back-to-school calendar, videos subtitled in Arabic and French, comment moderation.
- A building materials business in Agadir: catalogue laid out, retouched product photos, posts adapted to each network.
Frequently asked questions
Social media & content
What does "daily publishing" actually mean?
It means a post goes out on every day planned in the contracted calendar, on the networks selected in the quote. The content is prepared in advance, approved by you, then scheduled. The number of days per week, the formats (post, story, reel) and the networks concerned are set out in the proposal. It is not a continuous presence, but a regular, sustained rhythm.
Who replies to messages and comments, and at what times?
Our team replies during the coverage agreed in the quote: days and time slots defined together. We rely on a reply guide approved with you for common questions. Sales enquiries, complaints or technical questions are classified and passed on to the person you designate. Outside the coverage, messages are handled when coverage resumes. We set realistic hours and we keep to them.
Do we need to be present on every network?
No. A local business often gets more from Instagram and Facebook; a company that sells to other companies benefits from a well-maintained LinkedIn; a visual product finds its place on Pinterest; a brand that speaks to young people goes through TikTok; YouTube serves longer content. We select the networks where your customers are and where you can keep up the pace. Two well-run networks are better than six neglected ones.
What is the difference between managing our social media and advertising?
Organic management creates and publishes non-sponsored content, engages the community and replies to messages: these are management fees. Social media advertising (Meta Ads, TikTok Ads, LinkedIn Ads) delivers ads to targeted audiences and requires a separate advertising investment, paid to the platforms. The two are quoted and measured separately. Advertising is detailed in our SEO, SEM and advertising service.
What do we need to provide to get started?
Access to your accounts, or their creation in your name, your logo and your brand guidelines if they exist, photos or videos of your business, the list of your products or services with their strengths, and a contact person to approve content and receive enquiries. If you have neither visuals nor brand guidelines, we include it in the quote: content creation or visual identity.
How do photos and videos work?
We start from what you already have, then we fill the gaps. When the project requires it, we plan a photo or video shoot on site, according to the agreed location and scope. We prepare the scripts, edit the videos, and add subtitles and graphics. The content is then adapted for each network: vertical reel, carousel, short video for TikTok or YouTube Shorts.
Let us run your social media
Describe your business, your current networks and the rhythm you want. We study your needs and offer you a tailored quote.